Redesign is a practice of preservation and passing certain functional features of the original design and its adaptation to new conditions. When analysing and collecting information from designers’ case studies and graphic design websites devoted to logo redesign, I noticed some chaos in the usage of the term. Terms such as Facelift, Rebrand, Refresh, Restart, Tuning, Renewal, Update, Revision, Reduction, Reform are used to name certain techniques, but their definition is never clear. The meaning of “redesign” as a concept is thus significantly expanded. The aim of my book is to offer an order in this issue. Based on my own comparison, I have set out 7 ways to think about redesign: Refresh, Revision, Restart, Retouch, Revival, Receive and Hack. For each category, I gathered key information and looking for similarities, I set rules for them. The book focuses on methods of redesign, the processes that are used in the process of change; the reasons why some logos are adjusted to a minimum, others are gradually being reduced and further updated or changed completely. The work also includes interviews with designers and an extensive history of logo design.
This theoretical basis was the foundation for the final ‘physical’ work of Redesign, an evolutionary circle concept of a book, which is gradually changing, within the appropriate method. It modifies layout, typography, format, colour, photography, and text content within the redesign. The concept of work is the application of each method to the previous one, just as it normally works in practice with logos. This has created unconventional visuals that have resulted in ideas that I am sure I would never have intentionally thought of. The result is a circle of 6 books that illustrates the different methods, and allows comparison between them.
Concept & Design:
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