While researching for the project, it came as a surprise that between 1949–1989 the Academy did not use any complex visual identity. This was used as the starting point in creating the concept for the book itself and came up with an absurd idea – could it actually be created anew, gradually changing accordingly to each period’s design trends while masquerading as the real deal? An opportunity too crazy to pass on resulted in a conceptual hoax, a legend of a deer as the school’s logo which has a historical basis in the family sigil of one of the school’s early patrons. Look closely or you’ll miss it… keywords: cup, stamp, poster, diploma. This new reality offers great potential for whoever works with the identity in the future and also reflects the contemporary topics of ‘fake news’ or ‘hoaxes’.

Client: Academy of Fine Arts and Design Bratislava
Industry: Arts & Culture
Type: Publication
Collaboration: David Kalata
Consultant: Palo Bálik
Year: 2019

While researching for the project, it came as a surprise that between 1949–1989 the Academy did not use any complex visual identity. This was used as the starting point in creating the concept for the book itself and came up with an absurd idea – could it actually be created anew, gradually changing accordingly to each period’s design trends while masquerading as the real deal? An opportunity too crazy to pass on resulted in a conceptual hoax, a legend of a deer as the school’s logo which has a historical basis in the family sigil of one of the school’s early patrons. Look closely or you’ll miss it… keywords: cup, stamp, poster, diploma. This new reality offers great potential for whoever works with the identity in the future and also reflects the contemporary topics of ‘fake news’ or ‘hoaxes’.