On the occasion of its 70th anniversary, the Academy of Fine Arts and Design published the Archive Report on the State of the Academy of Fine Arts in Bratislava by Mgr. Iva Dejová, PhD. It is a complex overview of events and documentation of comprehensive history of the school departments and teachers from the school’s establishment in 1949 to the Velvet Revolution in 1989.
While researching for the project, we were surprised by the fact that between 1949–1989 the Academy did not use any complex visual identity. We decided to use this as a starting point in creating the concept for the book itself and came up with a mad idea – could we actually create it anew and gradually change it accordingly with each period’s design trends and masquerade it as the real deal? An opportunity too crazy to pass on resulted in a conceptual hoax, a legend of a deer as the school’s logo which has a historical basis in the family sigil of one of the school’s early patrons. Look closely or you’ll miss it… keywords: cup, stamp, poster, diploma. This new reality offers a great potential for future work (ours or not) with the identity and also reflects the contemporary topics of ‘fake news’ or ‘hoaxes’.
Academy of Fine Arts and Design
Concept & Design:
Andrej & Andrej, David Kalata
© 2020 Andrej & Andrej